The Rug Company

Project Notes

The Rug Company enlisted the expertise of Sleeping Dog Properties to collaborate on the design and construction of their flagship Boston location. As a global brand with establishments spanning from Moscow to London to New York, the owners of The Rug Company emphasized the importance of executing the project efficiently, within budget, and with an unwavering commitment to quality. Meeting these criteria posed challenges, particularly in navigating the differences between brand elements accustomed to the UK market and ensuring their seamless translation to the U.S. vendor pool.

One of the primary hurdles involved identifying and selecting vendors familiar with the distinct brand elements. Elements that were commonplace in the UK sometimes presented challenges when translated to the U.S. market. Overcoming this required a dedicated effort in terms of producing detailed drawings, meticulous submittals, and comprehensive sampling. The tireless commitment to these aspects was instrumental in bridging the gap and ensuring a harmonious execution of the project.

The culmination of these efforts was celebrated with the store's grand opening in early September, which proved to be a resounding success. The Boston flagship not only met the high standards set by The Rug Company but also marked a seamless integration of their global brand identity into the local context, solidifying the collaboration's success in delivering a top-tier retail space.